Regalis Foods is a premier luxury food purveyor for top restaurants across New York City and Chicago. Their DTC channel, which delivers caviar, truffles, and beyond to home chefs in 24 hours, had gone dormant. They needed a strategy to increase customer retention and win back lapsed consumers through their owned channels.

Over a six-month period, I developed a two-phase strategy that included email and paid, resulting in a 493% revenue increase from the previous year.