Work
Words
Selected Writing
My writing has appeared in both academic and editorial publications in print and digital.
I write about food, beverage, hospitality, and CPG — plus anything that intersects, from tech and culture to climate and travel. I am particularly interested in intersectional equity in all forms, including queer food and climate justice.
I currently write a Costco beat for Business Insider. I regularly contribute to Barsys, a cocktail and tech platform, and Static Media’s portfolio brands like Tasting Table.
My personal newsletter, Gabrielle Bakes, is out now.
I also write a series titled FAMILY MEAL: a monthly newsletter series featuring hand-picked interviews with voices from the food, beverage, and hospitality world.
CONTENT WRITING & COPYWRITING
Esquire
10 Gifts for The Amateur Bartender
James Beard Foundation
The Only Hurricane Recipe You’ll Ever Need
The Modern Proper
20 Best Cauliflower Recipes
Chicken Fettuccine Alfredo
Broccolini
+63 more
Sagra Farm Stays
Studio Hill, A 5th Generation Family Farm in Southern Vermont
COMMERCE
Good Housekeeping
Simple Ways to Shop Sustainably
Women’s Health
Delish
6 Functional Beverages For Dry January (And Beyond)
Pioneer Women
EDITORIAL
Coming Soon:
Business Insider Why It Pays Itself to Have a Costco Executive Membership
Edible Communities My First Year in Food: From the Big Apple to Portland’s Bounty
Edible Communities Queer Food is Thriving in Portland…and it Deserves More Recognition
Tasting Table
This Retro Gin Cocktail Is Perfect For Summer — And It's Not Gin And Tonic
The Multi-Use Dollar Store Item That's Perfect For Organizing Your Cutting Boards
This Massachusetts Town Is Famous For Its Oysters. Here's Why They're So Special
Why You Might Not Want To Strain Fruit Pulp For Agua Fresca
Apartment Therapy
Oregon’s Heat Waves Are More Dangerous than Ever — And That’s Deadly for Renters Like Me
Business Insider
The Best Things at Costco This May
I’ve been shopping at Costco for over 20 years. Here are the 8 best items I saw in the store this month
I'm a diehard Costco fan with an executive membership. Here are the 9 items I can't leave the store without
Resy
How to Capture and Create Short-Form Videos for Restaurant Staff
How Tabachoy Celebrates Filipino Food and Culture, in Five Essential Dishes
The Resy Guide for Where to Celebrate a Birthday in New York
At Hags, Queer Fine Dining Is a Fantasy Come True
Guest Check VI
From Picnics to Pride
Queer Food Foundation
Queer Food Gift Guide 2023
Brooklyn Based
How To Celebrate Pride in Quarantine
Bentobox
What I Learned Watching My Friend Start A Food Business
Resilience and Transformation: How LGBT+ Restaurants Are Taking Center Stage
Chef Silvana on Standing Out and Standing Up For Her Community
ACADEMIA
Adapting Queer Foodways
Inducible desensitization to capsaicin with repeated low-dose exposure in human volunteers
Putting Out The Fire: The Efficacy Of Common Beverages For The Mitigation Of Oral Burn From Capsaicin
Coming 2025
Presenter, Association for the Study of Food and Society
Tasting Education, Chapter: Taste, Identity, and Resistance in Food Justice Movements.
Content and Social Strategy
I’m a dedicated thought partner focused on elevating your brand’s online presence. Proven wins include social content amassing 30K+ views, increased engagement month-over-month, and measurable boosts in conversions, traffic, and digital reach.
“Gabrielle is the best kind of consultant: intuitive, proactive, creative, analytical, in addition to being kind, and a joy to work with.
All these qualities make her an excellent digital marketing strategist for any team focused on up-leveling their content. She understood our community instantly and showed genuine passion for Whetstone. She was instrumental in strategizing social content for our Narrative Workshop course and her knowledge and expertise were pivotal in the creation of brand marketing.
Gabrielle goes above and beyond, showing stand-out leadership qualities, offering guidance, knowledge, and resources, and is always willing to explain her strategies with thoughtfulness and care.
She truly understands the social media landscape. It was a pleasure to work with such a talented mind.”
— STEPHAN SATTERFIELD I Whetstone Media + NAACP Image Award Winner
Digital + Creative Marketing
My expertise spans email marketing, omnichannel marketing, growth strategies, and campaign activations, with certifications in MailChimp, HubSpot, SEO, Later, Sprout Social Academy, Klaviyo, and more.
“Gabrielle excelled in making visuals and copy work together and building integrated ad campaigns that encompass various ad formats and media channels. It has been a pleasure working with Gabrielle, and her performance, commitment, and attitude have left a positive, lasting impression.”
— YI MA I Creative Director, Leo Burnett