Work

Words

Selected Writing

My writing has appeared in both academic and editorial publications in print and digital.

I write about food, beverage, hospitality, and CPG — plus anything that intersects, from tech to travel + culture. I am especially interested in equity in all forms, including queer food and food justice.

I regularly contribute to Barsys and Static Media.

My first personal newsletter, Gabrielle Bakes, is out now.

I also write a series titled FAMILY MEAL: a monthly newsletter series features hand-picked interviews with voices from the food, beverage, and hospitality world.

Content and Social Strategy

I’m a dedicated thought partner focused on elevating your brand’s online presence. Proven wins include social content amassing 30K+ views, increased engagement month-over-month, and measurable boosts in conversions, traffic, and digital reach.

“Gabrielle is the best kind of consultant: intuitive, proactive, creative, analytical, in addition to being kind, and a joy to work with.

All these qualities make her an excellent digital marketing strategist for any team focused on up-leveling their content. She understood our community instantly and showed genuine passion for Whetstone. She was instrumental in strategizing social content for our Narrative Workshop course and her knowledge and expertise were pivotal in the creation of brand marketing.

Gabrielle goes above and beyond, showing stand-out leadership qualities, offering guidance, knowledge, and resources, and is always willing to explain her strategies with thoughtfulness and care.

She truly understands the social media landscape. It was a pleasure to work with such a talented mind.”

— STEPHAN SATTERFIELD I Whetstone Media + NAACP Image Award Winner

Digital Marketing

My expertise spans email marketing, omnichannel marketing, growth strategies, and campaign activations, with certifications in MailChimp, HubSpot, SEO, Later, Sprout Social Academy, Klaviyo, and more.

“Gabrielle excelled in making visuals and copy work together and building integrated ad campaigns that encompass various ad formats and media channels. It has been a pleasure working with Gabrielle, and her performance, commitment, and attitude have left a positive, lasting impression.”

— YI MA I Creative Director, Leo Burnett

Brands